Yates
The Brilliant Choice for Exceptional Diamonds.
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ďI promise you will get the finest jewelry, at an honest price. And to stand behind the jewelry. Thatís why we donít sell the low quality jewelry that you will find at those chain stores at the mall. Thatís why we donít have fake sales of 50-60% off. You get a more beautiful diamond from Yates, for less cash than at the other local jewelers. I promise that!
That's been our passion since 1988. Ē

About Yates & Co Jewelers

In 1988, Ron and Mechelle Yates opened their first retail store, California Coin & Jewelry in Modesto, CA. They bought and sold rare coins, estate jewelry and diamonds from private individuals and estates. Most of the jewelry was resold to jewelry wholesalers and local jewelers. After a few years, the focus of the business and the name was changed to Yates & Co Jewelers.

In 2002, we opened our first e-commerce jewelry website, www.Titanium-Jewelry.com. This website specializes in modern jewelry made of contemporary metals such as titanium, tungsten, cobalt, meteorite, damascus steel - and other cool stuff for guys. Titanium-Jewelry.com is an industry leader and innovator in it's niche. We've served customers in every state and 27 countries around the world. You can come in to our store and physically try on any of the styles that are found on www.Titanium-Jewelry.com.

Meet Our Team

Our goal is to make your jewelry buying experience nothing short of perfection.
Learn more about our team and contact your own personal jewelry consultant today!

Ron Yates

"I'm old enough to know better, but young enough to still do it anyways!"

Tell us a little about what you do? Most of the time Iím working on our websites and trying to improve our customers shopping experience. I also love designing new jewelry featuring exotic materials. Such as 4 billion year old Gibeon Meteorite or fossilized Dinosaur bone. And most recently, uncut blue Sapphires from a new mine in Tanzania.

What do you like to do in your free time? When Iím not in my office you can find me out riding my horses, obsessing on my lawn work, or listening to live music at a honky tonk.

Mechelle Yates

"After all, tomorrow is another day."

Tell us a little about what you do? I am a Graduate Gemologist (GIA) and member of National Association of Jewelry Appraisers. I appraise our customer's family heirlooms, manage our inventory, and make sure the bills are paid so we can keep making peopleís dreams come true. Read more about my jewelry appraisals.

What do you like to do in your free time? I love riding trails with my horse Sahara, bird watching, photography, canning...the list goes on.

Scott Mackey

"Life is like a box of chocolates."

Tell us a little about what you do? Being the Store Manager I make sure things run smoothly. And as a Diamond Expert & Accredited Jewelry Professional (GIA) I make sure our customers have beautiful quality diamonds.

What do you like to do in your free time? I enjoy spending time with my beautiful wife Deja and our two doggie kids, Trix & Gucci. Life is not about what you do, but rather who you do it with.

Why request me? Making diamond shopping a fun enjoyable experience is my forte.

Have a question for me? Iím ready to help! Send me an email at: Scott@YatesJewelers.com

Ashton Yates-Woolley

"Money can't buy happiness, but it can buy jewelry and thatís pretty much the same thing."

Tell us a little about what you do? I have an Associates in Graphic Design and I'm an Diamondologist & Accredited Jewelry Professional (GIA). So my day to day tasks at the office are always changing - and I love it!

What do you like to do in your free time? I love getting out of town as often as I can and exploring new areas. Plus Iím a big wino. So I spend a lot of afternoons wine tasting.

Why request me? I'm a customer service driven person who loves helping people find the piece of jewelry, engagement ring, or diamond that is perfect for them.

Have a question for me? I'm ready to help! Send me an email at: Ashton@YatesJewelers.com

Marissa Stewart at Yates & Co Jewelers

Marissa Stewart

"Do or do not, there is no try."

Tell us a little about what you do? I carefully inspect and package each item we send out, answer online queries, and help people get the most for the gold they sell. Oh, and I bake our delicious cookies!

What do you like to do in your free time? I enjoy spending time by the ocean and checking out new places. When I'm at home I like to sew, watch movies with my husband, and read!

Why request me? I look forward to meeting new people and helping them find what they need.

Have a question for me? I'm ready to help! Send me an email at: Marissa@YatesJewelers.com

We're Driven to Make You Happy!




1. First, we gotta start with the quality of the jewelry, diamonds and gemstones. Long after you forget about how the salesperson treated you, long after you forget about the price you paid, you still have that diamond ring. And youíre going to love it for years and years. Because we are super picky on quality, you benefit. This goes along with the next point...



2. We arenít your mall jeweler, thatís for dang sure. Granted from a business perspective, we could make a lot more money patterning our business off those mall jewelers like Kays and Zales. But we refuse to sell low quality, lightweight jewelry with cloudy diamonds. We can buy this crap too, super cheap, and sell it to you for big profit margins. But seriously, we donít want our good name attached to lousy quality jewelry. The jewelry you get from Yates is built with more metal in the ring - so it lasts longer. Thicker prongs on the diamonds - so the diamonds donít fall out so easily. Diamonds that sparkle and you arenít embarrassed to show another jeweler.

3. We arenít pushy. If you have to be pushy to be a great salesperson, then we arenít great salespeople. We try to live by the golden rule, ďtreat others the way you want to be treated.Ē And no one likes to ďbe sold toĒ. High pressure sales tactics? We donít even know how to use those. Didnít take that class.



4. You get it your way. You are unique. Shouldnít your jewelry also be? Do you really want the same ring as one of your friends? Or the lady in line next to you at the supermarket? At Yates, you can customize to your heartís content! Your ideas will come to life.

5. We want you to get a great deal! One of the things that makes us feel really good is to hear folks tell us how happy they are that they got a better diamond for less money. Happy customers tell their friends and family. And we love making them happy too.



Visit Us

We would love for you to stop by and meet us. Come by and browse the unique selection of fine jewelry in person.

Featured In:

 Yates & Co Jewelers in Modesto, CA has been featured in 209 Magazine, Modesto Bee Newspaper, Instore Magazine, Entrepreneur, and many others.