Blog

A Raging Fire Hides in Every Diamond

1st Nov 2022

A Raging Fire Hides in Every Diamond

Facets of Fire Diamonds: The Biggest Advancement in Diamond Cutting in Over 100 Years Growing up, you saw your science teacher shine white light at a prism and watched in awe as one color …

read more

Pink Diamonds - Affordable Now!

1st Nov 2022

Pink Diamonds - Affordable Now!

Does your gal like pink? Does she like diamonds? Up until just recently, pink diamonds were so rare and ultra expensive that they were out of the question for most of us. A lady could only dr …

read more

Cassie's Diamond Broke

1st Nov 2022

Cassie's Diamond Broke

How One Customer Inspired The Great Yates Guarantee The ring was a vintage platinum and diamond ring from the 1930s. There wasn't a better ring for Kyle's fiancé, Cassie. Cassie loved it. Ador …

read more

The Ultimate Oval Cut Diamond Guide

1st Nov 2022

The Ultimate Oval Cut Diamond Guide

Why More People Want Oval Cut Diamonds Customers are asking for Oval cut diamonds more than ever before. Here are some of the reasons we think oval cut diamonds make a great engagement …

read more

How To Spot A Diamond Bargain

28th Oct 2022

How To Spot A Diamond Bargain

Best-selling author and advertising expert Roy H. Williams' marketing firm works with top jewelry stores in North America (including Yates & Co!). In this article written for the website Monda …

read more