Why Talking Is a Good Idea

Buying anything online can be daunting. Buying jewelry that costs hundreds or even thousands is even more intimidating. We should know. We've been selling online for 17 years. In 2002 buying jewelry online was a crazy idea. Today, there are thousands of sites selling jewelry online.

We've taken a totally different approach. A personal one.

Remember how experiences used to be intimate? We believe jewelry buying should be an intimate experience.
That's the angle we're going for.

It isn't about having the largest selection, or to sell the cheapest jewelry. Our goal isn't to become the Amazon of jewelry. We're a family-owned jewelry store in Modesto, CA that is very picky with quality and design. That's been our calling card since 1989.

Beautiful jewelry should stir the soul. Before selecting a piece for display we ask, “How does this design make me feel?”.

That you were drawn to this Hershey's Kiss Sterling Silver Necklace with Light Blue CZs piece wasn't an accident. It’s the result of 30 years of practice picking 1 piece for every 13 considered.

In a world of infinite choice, it’s nice to slow down and appreciate the work of master craftsmen.

Don’t use your credit card to buy this. Not yet.

It’s in Modesto right now. Call us and see why we fell in love with this Hershey's Kiss Sterling Silver Necklace with Light Blue CZs piece. One shouldn’t ever have to buy jewelry online without asking all your questions first. Oh, that’s right, that’s what makes us different from the thousands of online jewelry sites out there.

When you call you aren’t talking to an agent in a call center. Your talking to either Ron Yates, Ashton Yates-Woolley, Marissa Stewart, Mechelle Yates, or Justice Carillo at our Modesto store location.

209-523-1442