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Buying jewelry online is intimidating. We should know. We've been selling online for 17 years.
We've taken a totally different approach. A personal one.
Remember how experiences used to be intimate? Jewelry buying should be an intimate experience.
It isn't about having the largest selection, or selling the cheapest (i.e. low quality) jewelry. Weíre not aiming to be the Amazon of jewelry. We are a family-owned jewelry store in Modesto (California) that is very picky about quality and design. That's been our calling card since 1989.
Beautiful jewelry should stir the soul. Before selecting a piece for display we ask, ďHow does this design make me feel?Ē
That you were drawn to this .49ct Round Brilliant Diamond piece wasn't an accident. Itís the result of 30 years of experience. For every 13 pieces we look at only 1 gets picked.
In a world of infinite choice, itís nice to slow down and appreciate the work of master craftsmen.
Donít use your credit card to buy this. Not yet.
Itís in Modesto right now. Call us and see why we fell in love with this piece. One shouldnít ever have to buy jewelry online without asking all your questions first. Oh, thatís right, thatís what makes us different from the thousands of online jewelry sites out there.
When you call you arenít talking to an agent in a call center. Your talking to either Ron Yates, Ashton Yates-Woolley, Marissa Stewart, Mechelle Yates, or Justice Carillo at our Modesto store location.