Before You Pick the Date...You've GOTTA See Yates!
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What Our Customers Say...

Yates and Co Jewelers has become a family tradition for us, and they help us celebrate special occasions all year long. Mechelle and Ron Yates have a unique combination of gem knowledge, artistic flair, genuine enthusiasm for their craft, and clear delight in working with and pleasing people that we simply connect with. We frequently survey the bountiful selection of jewelry on display, and periodically add to our ongoing Wish List. Although we can't afford to purchase everything we fall in love with, there are usually one or two items that it feels like we must have, and the Yates policy of fair pricing allows us to choose gifts for the winter holiday season and perhaps an upcoming birthday or anniversary.

We have found the entire Yates staff, including Scott, Anna, Cheryl and Ashton, courteous, friendly, and helpful; they seem genuinely happy to see us in the store. The counter displays, which periodically change, are always colorful and clever. Toss in the frequent special sales and promotions (such as last winter's free pearl giveaway with qualifying purchase and the Rainfall program last New Year's), and the fun of shopping for beautiful pieces becomes even more fun.

Whether it's a ring, necklace, or earrings, and whether it's an antique treasure from an estate sale or a cutting-edge piece from talented modern designers, we look forward to every excursion to the Yates showroom. We find that gift shopping is made easy for men, since it's virtually impossible to purchase a piece of jewelry that will fail to please the woman (or women) in their life, and the Wish List concept makes sure that those women get just what they want the most. We recommend Yates and Company to everyone who loves fine jewelry.
I love the store! Small family owned, no pressure, friendly but professional.
Cheryl was very nice and helpful. She was very informative and took time with us without pressuring. Greeted us with a friendly smile, she truly enjoys her job I can tell! My grandaughter wanted to buy everything in the store from Cheryl.
Yates Jewelers carries a beautiful and artful line of fine jewelry. They have a style for everyone. It is our very favorite place in the Central Valley to buy gifts for every woman in our family!

We are always treated like family at Yates by Ron, Mechelle and their staff. They are willing to work within our budget while providing us excellent service. They have really creative ideas if we want a custom made ring or bracelet and are happy to work with us until we are completely satisfied. Sometimes we go in to Yates just to visit.

I've been a customer of Yates and Company Jewelers for over 10 years. The variety and fresh original designs as well as the outstanding personal service keeps me coming back. I wouldn't consider going anywhere else, they have the most beautiful selection and affordable prices I've run across.
I looked through out the mall for an entire day, only to return to Yates & Co the next day for the earrings I was shown the day before. The diamond earrings were larger, had more weight and sparkled more than the ones I saw at the mall jewelry stores. And they were a lower price. Will shop here again!
Truly enjoy the customer service and the wide variety of jewelry offered at Yates. I really appreciate the warm and friendly time that each representative spends with me.
April was so nice and wonderful! She made me very happy today. Thank you!
Scott - Just a short note to say thank you for helping me with Julie's engagement ring. It turned out beautiful and she gets LOT'S of compliments. I appreciate the education and your patience. I'm telling all my friends about you. Why shouldn't I? Julies got a killer ring and I saved some serious moolah!
I am very pleased to share my experience doing business with and getting to know Mechelle,Ron and family. Since I discovered Yates & Co. Jewelers over 8 years ago, I have found I no longer have any desire to work with other jewelers in Modesto. They meet all my needs! Mechelle and Ron have exquisite taste and have a unique store with wonderful designer pieces, traditional elegance pieces, as well as estate jewelry.

It is important to note that this is not a chain store, but a business owned locally that works to meet our area's wide variety of taste and budgets. In addition, Mechelle is a well trained gemologist whose expertise I can trust completely. My husband Gary and I have made Yates and Co. our only choice when choosing a special occasion gift, always looking forward to a warm greeting and undivided attention to our needs.

Thank you, Ron and Mechelle!