Yates
The Brilliant Choice for Exceptional Diamonds.
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What We Believe.


Everyone has to believe in something. Here are some of the important things we believe in.

We believe in speaking the truth, even if it is not to our advantage.
We believe in conducting ourselves honestly in all things.
We believe low quality jewelry is never a good value.
We believe quality should be affordable.
We believe beautiful jewelry design should transcend generations.
We believe in giving you back your money when somethingís not right and we canít fix it.
We believe good diamond color or clarity does not make up for a poorly cut diamond.
We believe in letting you trade your diamond in when you outgrow it.
We believe every woman deserves a beautiful diamond from someone she loves.
We believe everyone needs to be loved.
We believe in creativity.
We believe in asking for forgiveness when we screw up.
We believe an unexpected gift at an unexpected time helps love grow.
We believe in good food, good wine and good conversation.
We believe in doing the right thing, not the easy thing.