Yates
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What We Believe.

Everyone has to believe in something. Here are some of the important things we believe in. We believe in speaking the truth, even if it is not to our advantage.
We believe in doing the right thing, not the easy thing.
We believe in letting you trade your diamond in when you outgrow it.
We believe low quality jewelry is never a good value.
We believe in good food, good wine and good conversation.
We believe in giving you back your money when somethings not right and we cant fix it.
We believe in asking for forgiveness when we screw up.
We believe an unexpected gifts at unexpected times.
We believe every woman deserves a beautiful diamond..
We believe in conducting ourselves honestly in all things.
We believe quality should be affordable.
We believe beautiful jewelry design should transcend generations.
We believe good diamond color or clarity does not make up for a poorly cut diamond.
We believe everyone needs to be loved.
We believe in creativity.