Yates & Co Jewelers has been Modesto's independent, family-owned jeweler since Ron and Mechelle Yates opened their first store in 1988. What began as a rare coin and estate jewelry business grew into a full-service jewelry store built on a simple idea: give the deal to the customer, not the dealer. With a GIA Graduate Gemologist and member of the National Association of Jewelry Appraisers on staff, along with several GIA Accredited Jewelry Professionals, we are famously picky about quality — more metal in the ring so it lasts longer, thicker prongs so your diamonds stay secure, and independently GIA-graded diamonds rather than "house graded" stones. No high-pressure sales tactics, no fake discounts, no haggling — just honest, fair pricing, a diamond trade-up policy, and jewelry we are proud to put our name on.
Engagement rings are the heart of our business and we take pride in helping craft a ring that will represent your love story and last a lifetime. We have a large selection of engagement ring styles in stock at all times and can work with you to design a fully custom engagement ring as well.
Our 3D ring designer is the best of both worlds – you get to design a fully custom ring and we can have it ready for you in just a couple of weeks at a great price, fully customized around your center stone. Come visit our Modesto showroom to design your custom engagement ring in person or start your journey online using our cutting-edge 3D Ring Designer. Once you have a design you like, schedule an appointment so we can discuss diamond options and finalize your design.